Re branding is a common ploy in the modern corporate world, but it came as no surprise that Blackwater International changed its name and colors…Now another Prince—Erik, Blackwater’s founder had morphed his corporate army into an amorphous entity with the cryptic name “Xe” (pronounced “zee”) and a new icon to replace the menacing bear paw in omega shield brandished in Irag, Afghanistan, and better torture spots around the globe.